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Business Superbrand for fifth consecutive year

Business design and print specialist, Kall Kwik has been awarded Business Superbrand status for the fifth consecutive year, highlighting its status as one of the UK's most recognised brands.

Kall Kwik was put through a rigorous selection process, which monitored the opinions of an independent council of experts and more than 1500 business professionals surveyed by research agency YouGov, in order to maintain its Superbrand status.

Mike Dewsbury, Managing Director of Kall Kwik, unveils the secrets to achieving Business Superbrand success:

• Consistency - Brand positioning and recognition is key. A business brand must convey your company offering, service and values at a glance. It must be safeguarded at all times to ensure integrity and trust amongst your existing and potential client base.
• Coverage - Your brand must be visible, be that through the footprint of your operations or by a defined advertising and brand strategy. Kall Kwik operates a network of more than 150 centres UK wide, which operate out of very visible business premises. The challenge is ensuring the same service and delivery from each and every one of our centres.
• Development & Growth - A business should always promote development and growth in order to re-energise the brand. Regularly review that it does 'what it says on the tin.' A fast growing company can often lose sight of whether its brand continues to reflect the company's product or service delivery.
• Differentiation - Staying ahead of competitors seems like an obvious way to guarantee success - but can often be the single hardest thing to achieve. A combination of keeping abreast of industry developments, whilst listening and reacting to your client's needs on a constant basis will stand you in good stead.
• Values - Stand by your own company ethos and values, clients will respond better to a consistent and trustworthy over a changeable and transient brand.   

Clients must feel confident that the package you sell to them is exactly what they are going to get right through from brief to delivery.

Mike adds: "Securing the Superbrand status for the fifth consecutive year is a great accolade for Kall Kwik. Our brand and offering has continued to evolve, expanding into creative design in recent years. We still continue to be one of the most recognised names in our industry which is testament to keeping our eye on safeguarding the brand and its values, as well as the market place."

For further information visit the Business Superbrands web site